4 Key Approaches to Highlight Your Company's Environmental Consciousness
Embracing Sustainability: 4 Ways to Embody Eco-Conscious Values
In an era punctuated by environmental challenges, adopting eco-conscious and sustainable business practices has become more urgent than ever. Upholding eco-conscious values isn't just an ethical choice, it also sets the tone for a company's strategy to persuade its customers to join the cause. Luckily, more people are exploring sustainability on their own and some go out of their way to find brands that advocate for it.
Customers are more likely to buy from a brand that's committed to environmental sustainability. From Gen Z to Baby Boomers, the TikTok generation and their grandparents alike, most consumers prefer shopping with brands that create a positive impact on the environment. A purchase from an eco-friendly business assures customers they get to care for the planet.
As more consumers become eco-conscious, you must gear your business towards prioritizing the planet, aligning your values with your customers, and proving that your brand is good for them and the environment. But how do you show them your commitment sincerely? Here are some ways to express your business' dedication to ensuring a bright future for our planet.
1. Distribute reusable, branded, and eco-friendly promotional items.
Providing your customers or employees with reusable, eco-friendly promotional products like tumblers, water bottles, and totesenable them to incorporate sustainable solutions to their daily routines. It's also a great way to remind people of your collective commitment to the environment whenever they refill a tumbler or bring your branded tote for a grocery run.
2. Customize apparel made of recyclable materials.
Ideally, your products should help consumers adopt eco-friendly actions. The third annual Health & Sustainable Living study found that 73% of consumers globally want to reduce the impact they have on the environment. One way to engage these consumers is with eco-friendly apparel made of recyclable materials such as polyester from plastic bottles.
73% of consumers globally want to reduce the impact they have on the environment.
Gail Baugh, a lecturer from San Francisco State University's School of Apparel Design and Merchandising, found that recycled polyester fiber uses almost no water in its production compared to cotton fiber's consumption of 1,400 gallons. Furthermore, Textile Exchange, an advocacy group for sustainable fibers, stated that each kilogram of recycled polyester represents a 70% reduction in greenhouse gas emissions. In short, use of recycled materials helps reduce an apparel manufacturers' environmental impact dramatically.
When exploring custom apparel options, prioritize brands or pieces that are made with recycled materials like eco-friendly T-shirts, hats, and workwear. Your customers will feel confident wearing your merchandise knowing that it's produced in ways that help limit any negative impact to the planet.
3. Invest in high-quality apparel for your customers and employees.
Fast fashion is quickly losing its appeal to consumers, especially the eco-conscious ones. A report from investment firm UBS found that fast fashion retailers may face a revenue decline of 10% to 30% in the next five to ten years.
The fast fashion industry contributes 8% of carbon emissions globally, making it the third biggest polluting industry after food and construction. In fact, so many clothes are produced that discarded pieces in landfills in the Atacama Desert in Chile have reached 39,000 tons. A satellite photo also shows that the clothing dump is big enough to be seen from space.
So how can you set your brand apart? Position your apparel as a premium quality alternative they can wear for years and align your products with their values. Customize key pieces for important seasons and sport a timeless style, like jackets and sweatshirts that people can mix and match with their existing outfits. If you prefer using brands known for their durability and longevity, you can personalize items from brands like The North Face, Bella + Canvas, and Patagonia - all of which are available at LogoSportswear.
Customize key pieces for important seasons and sport a timeless style.
4. Partner with companies that promote sustainability and eco-friendly practices.
Collaborate with companies that create or distribute apparel and promotional items that uphold similar values towards sustainability and eco-friendly practices. LogoSportswear is committed to creating high-quality, custom apparel that helps preserve the integrity of the environment. We do this through pairing eco-conscious brands and our own sustainable decoration practices to create high-quality custom apparel - all manufactured in safe and environmentally conscious facilities.
LogoSportswear is also a proud member of 1% For the Planet, a global movement inspiring businesses and individuals to support environmental solutions. Our donations benefit a diverse set of nonprofits that work towards solutions to product the environment.
Many of the brands LogoSportswear carries including Bayside, ASW, and Cap America are guaranteed made in the USA, and we decorate or customize all items in the States. Working with USA-made brands and in-house, sustainable decoration practices help reduce our company's carbon footprint through shorter supply chains, adherence to strict environmental regulations, adoption of energy-efficient technologies, and support for local economies.
Design Your Sustainable Promo Products Today
Sustainability influences the purchasing decisions of customers across generations. For you to catch their attention, you must incorporate sustainability in your production, practices, and processes. Start building an eco-friendly brand beyond surface-level messaging and campaigns with the strategies we shared and take the first step with the eco-friendly apparel on LogoSportswear. Our site lets you choose from several sustainable promo items and design your logo online. Explore how eco-friendly branded merchandise can amplify your business today.
Written by Patrick Cerreta
Patrick Cerreta is the President of LogoSportswear. He is a seasoned executive and technology expert with over 20 years of experience in the promotional products industry. As the president of LogoSportswear, he has grown the company to become a leader in the custom apparel industry, providing high-quality, customized clothing to small and medium-sized businesses, teams, and organizations across a wide range of industries. Read More...